While it is an “opt-in” program in the works, a deal with Taylor Nelson Sofres Plc. would the measure television viewership of about 5000 Oceanic customers.
Smith said he doesn’t think Oceanic will have a problem finding volunteers willing to have their TV habits tracked.
“It would solely be on an opt-in basis,” he said. “There’s some sort of empowerment there. I think some people like the idea that they’re influencing programming.”
Empowerment indeed. Once the local nets get the data expect massive pandering by the top anchors of the state toward the “opt-ins.”
Not that this doesn’t already happen. We think we saw Walter Makaula wink and blow everyone a kiss after last night’s news at nine.
The ‘Tiser: Plan targets TV-viewer habits
